On Tuesday the 15th of January, our CEO, Valerio Fonseca, participated in the B Heroes 2019 project, as a scale-up and selector.
B Heroes is a televised mentorship programme for start-ups, the brainchild of Fabio Cannavale, that is proud to offer an important opportunity for entrepreneurship and innovation in Italy, in which mentors, entrepreneurs and scale-ups can contribute to the development of new ideas and new businesses.
“I really appreciate the founding principle and the aim of B Heroes,” says Valerio, “which is to support the start-up environment, helping these companies to improve themselves and achieve their goals and providing them with the tools they need to grow.”
The vulnerability of these companies and their exposure to risks – whether financial or stemming from matters relating to experience or managerial issues – came to the fore, along with incredible projects, dynamism and passion. These are gaps that a mentorship programme can certainly help to fill, as long as new entrepreneurs are determined and willing to persevere at all costs in order to make their dream a reality. They must also be open-minded and willing to listen. “Sometimes, in fact,” Valerio admits, “it felt as though you were talking with people who were too attached to their idea, too certain of its value. They reacted in a close-minded and defensive way when they got advice and outside insight from professionals who had already established their businesses and had a lot of experience. In this way, certain entrepreneurs are at risk of becoming an obstacle to their own endeavour.”
“The value of B Heroes,” Valerio concludes, “is just that: supporting the start-up ecosystem as a vital force in the Italian economy, fostering the enthusiasm and the aspiration that I experienced during the event and helping to overcome those “growing pains” that every entrepreneur and business encounters, by offering different advice, perspectives and outlooks that can help them to grow in a stable fashion.”